What's YOUR #ish? It has begun!

The Jewish Federation of Central MA today launched whatsyour#ish, an integrated online campaign that encourages young Jews of all stripes to share what being Jewish means to them – their #ish – while raising awareness of the work of Jewish Federations. The innovative project launch in partnership with the Jewish Federations of North America (JFNA) went online today with a series of humorous rich media ads, promotional videos on YouTube and pages on social networking sites (facebook and twitter) all intended to generate conversation on and traffic to the campaign dedicated website whatsyourish.com. For every #ish response JFNA will donate 25 cents to a $50,000 ish fund for charity.

GO TO whatsyourish.com >>

The fund will cover the core thematic needs supported by the Jewish Federation annual campaign including poverty, elderly care, Jewish identity, Israel solidarity and more. While highlighting the fact that being Jewish means different things to different people, the website also helps participants learn what being Jewish means to the work of Jewish Federations. To that end, participants are being invited to vote on how they would allocate the ish fund. “The ish fund campaign is a fun, innovative way for younger Jews to learn about the life saving work of the Jewish Federation.” said Howard Fixler, JFCM President. Along with the Jewish Federation of Central Massachusetts dozens of other Jewish Federations and partner organizations are actively participating in this initiative.

The Jewish Federation movement collectively represents one of the top ten charities on the continent. “What’s your ish really allows younger Jews to express themselves in a creative way while learning about their local Jewish Federations.” said Adam Smoyler, Senior Vice President for Strategic Marketing and Communications at JFNA. It’s a campaign that presents an authentic conversation by using online tools this group already uses.